Ágatha Serrano Store

Madrid

2005
315
m2

Ágatha Ruiz de la Prada

This project is the prototype of a number of stores that will develop the brand Agatha Ruiz de la Prada worldwide. The design concept arises from the simplicity, color and apparent " bimensionalidad " from his clothes. The store interior is conceived as a white box zoned orange stripes and magenta color, which expand from floor to ceiling. The product display is performed by a band member made " Corian " , walking around the perimeter of the store and that he made cuts that help to perceive its thickness and color display of the rear wall, thus helping to emphasize its lightness. At the entrance was decided to demolish the existing floor, getting a high altitude where the staircase made of glass , which connects the street level retail space is located in the basement . This double-height space becomes a spectacular showcase to develop exhibitions of the most distinctive designer dresses. A large floor to ceiling mirror and a plastic sheet backlit with color variations, creating a space just inviting atmosphere for the walker.