Pronovias Flagship Shanghai




We have studied the current aesthetics of the brand, its products, its wedding dresses, what it means at the present time, and what should be on a conceptual and formal level in the future. We were asked for an improvement on the existing, but we have gone a little further. We have reinforced the store a lot from an architectural point of view, not only a decorative and we are proud with the result. The proposal establishes a coherent dialogue with the high quality that the brand inspires. We started this project trying to understand the concept behind the Pronovias woman, her style, her tastes, drifting on her personal world. We tried to make a journey through her personal world that we expressed in the formalization of the store with the materials, the type of light and the conceptualization of the different spaces the client needs.