Bershka Bagdad

Istambul

2012
Retail
1500
m2

Bershka

The new Bershka store of Bagdad has been developed through neutral architecture, acting as a support for the clothes and creating a sequence of different backdrops and floors into exhibition spaces for different collections. A deliberaty dramatic lighting, supported by a palette of dark colors and graphics based on photographic concepts, recreates the illusion of a nightclub, according to current youth aesthetic. In the morning, the facade appears like white box of krion.